Because multimedia assets increase the engagement of your posts, this will make the biggest difference. The og:image tag can be used to specify an image that is included in the preview of your content on social media. Typically, this is going to be the same as the main title tag of the website. You can use the og:title tag to specify the title of your website or post. Here are the most important tags you should include on your website: og:title However, most of them aren’t required and you will typically only need a few (a complete list can be found on the Open Graph protocol’s website and the Twitter Developer docs). The Open Graph protocol and Twitter Cards include a bunch of meta tags for many different purposes. So you always have an image you can use for the social media image tag, and you absolutely should do so. When you write a blog post, you are probably going to create a header image anyway and your website will have a logo at the very least. Therefore, the image tag may be the most important of the three. However, search engines do not use social media tags for their rankings, so you will need both.Īs mentioned, social media posts that include images and other multimedia assets perform better in every category compared to posts without images.

The Open Graph and Twitter Card versions fulfill the same role and you can typically copy the values from the SEO tags. If you are familiar with SEO, you may know the importance of the normal title and description tags. The most important social media meta tags are title, description, and image. In 2012, Twitter expanded on the idea and added additional Twitter-specific tags.

The Open Graph protocol was introduced by Facebook in 2010 as a way to enrich external content that is shared by its users. There are two important categories of social media meta tags: the Open Graph protocol and Twitter Cards.

Edit social media meta title